Business Analytics Major

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Major Lead: Shivani Shukla

The Major in Business Analytics is designed for students with majors in business and management who want to develop the knowledge and skills needed to utilize data analytics methods and principles using state of the art software tools and packages.

The motivation behind this new business analytics major is also reflected in the SOM’s vision and mission to educate students for an innovative and critical thinking context, as well as the AACSB’s expectations towards covering the “Spiraling demand for analytics talent is spurring innovation in degree programs.” AACSB Blog: Big Data Big Future in Business Education

Please visit the Bachelor of Science in Business Administration (BSBA) department page for more information.

Program Learning Outcomes

Students in the Business Analytics Major will develop the capacity to:

Identify, develop, and apply analytical frameworks for tactical or strategic business situations that require actionable insights
Identify the challenges and underlying potential of structured and unstructured data for effective contextual decision-making and creative problem-solving
Recognize ethical issues for reliable and credible analytical insights
Communicate analytical results and actionable insights

Major Requirements (72 units)

Business Core

The business core and foundation courses cover the basic business topics needed for a career in business. Consistent with the direction of business today, the business core at the McLaren School of Management highlights issues related to the global business environment, diversity and ethics. Oral and written communication, quantitative reasoning, information literacy, and critical thinking are also stressed throughout the curriculum.

All Business majors must complete a set of business foundation and core courses, as well as the required University Core Curriculum . Students admitted to the McLaren School of Management’s Honors Program take the Honors Program core. Please see School of Management Honors Program . The required foundation courses are also used to satisfy University Core Curriculum requirements (see faculty adviser). Students must maintain at least a 2.0 cumulative grade point average in their foundation and business core coursework.

Required Courses (8 units)

Electives (12 units)

Curriculum Map

Freshman Year

Fall	Units
Rhetoric and Composition	4
Core B1: MATH 106 - Business Statistics	4
Core E: ECON 112 - Principles of Macroeconomics	4
Elective	4
BUS 100 - Launch into Business	2
Total Semester Units	18
Spring	Units
Core A2: Rhetoric and Composition	4
Core E: ECON 111 - Principles of Microeconomics	4
BUS 201 - Principles of Financial Accounting	4
Elective	4
Total Semester Units	16

Sophomore Year

Fall	Units
BUS 202 - Principles of Managerial Accounting	4
BUS 204 - Foundations of Analytics	4
Core	4
Core	4
Total Semester Units	16
Spring	Units
BUS 205 - Applied Business Technology	2
BUS 302 - Marketing Principles	4
BUS 304 - Foundations of Organizational Behavior	4
BUS 305 - Principles of Finance	4
Core	4
Total Semester Units	18

Junior Year

Fall	Units
BUS 308 - Systems in Organizations	4
Upper-Division Major	2
Core	4
Core	4
Total Semester Units	14
Spring	Units
BUS 301 - Business Law	4
Core	4
Core	4
Elective	4
Total Semester Units	16

Senior Year

Fall	Units
BUS 312 - Data Wrangling and Digital Analytics	4
BUS 315 - Data Mining for Business	4
Core	4
Elective	4
Total Semester Units	16
Spring	Units
BUS 403 - Entrepreneurial Strategy	4
Upper-Division Major	4
Upper-Division Major	2
Upper-Division Major	2
Upper-Division Major	2
Elective (if needed)	2
Total Semester Units	16

*This information is subject to change, the curriculum map is a sample, and students should consult with the department for any updated information.\