BUS 302 - Marketing Principles

Unit(s): 4

This course examines the role of marketing in society and in the organization. It focuses on consumer behavior and the marketing mix product, price, promotion and distribution, and frame lectures. It emphasizes identifying and meeting consumer needs, developing effective marketing strategies and understanding how to apply these strategies in different situations. Throughout the class students address factors that are shaping todays marketing landscape, including technological disruption, globalization and the contest for innovation and social impact.

Prerequisite: Core A2 Rhetoric and Comp with a minimum grade of D- which may not be taken concurrently. or Core A2 Rhetoric and Comp with a minimum grade of C- which may not be taken concurrently.
Restriction: Field of Study Restricted to Advertising, Accounting, Business Administration, General Business, Entrepreneurship & Innovation, Finance, Management, Marketing, International Business, Organizational Behav.& Ldrship, Business Analytics, Hospitality Management, Undeclared Business; Class restricted to Exclude Freshman
School of Management