BUS 302 - Marketing Principles

Unit(s): 4

This course examines the role of marketing in society and in the organization. It focuses on consumer behavior and the marketing mix product, price, promotion and distribution, and frame lectures. It emphasizes identifying and meeting consumer needs, developing effective marketing strategies and understanding how to apply these strategies in different situations. Throughout the class students address factors that are shaping today’s marketing landscape, including technological disruption, globalization and the contest for innovation and social impact.

Prerequisite: Core A2 Rhetoric and Composition with a minimum grade of D- which may not be taken concurrently.
Restriction: Class restrictions exclude Freshman; Field of Study restricted to Accounting, Advertising, Business Analytics, Entrepreneurship & Innovation, Hospitality Management, Business Administration, Finance, International Business, Management, Marketing, Organizational Behav.& Ldrship, Undeclared Business Major, Accounting, Advertising, Business Analytics, Entrepreneurship & Innovation, Hospitality Management, General Business Minor
School of Management