Advertising Major

Program Learning Outcomes

• Critical thinking: Independently critique advertising briefs, creative work and communication strategies
• Problem solving: Apply academic and industry theories and tools to frame, analyze, and creatively solve real-world problems
• Industry knowledge: Describe key industry players and trends and use agency tools, processes and protocols
• Social justice: Evaluate the contextual ethical implications of advertising, and engage in advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities
• Teamwork: Work collaboratively with diverse team members, recognizing and negotiating individual differences and strengths, to solve problems and deliver solutions
• Communication: Articulate a clear message and effectively adapt it for a specific target audience Inspired by the program and University mission

Major Requirements (44 units)

Notes:

Two courses (8 units) can be shared and counted (so, double count) toward both a student’s Advertising major and any other declared major. 

One course (4 units) can be shared and counted (so, double count) toward a student’s Advertising major and any other declared minor.

* Prerequisite: minimum grade of C-­ in ADVT 201.

** Prerequisite: minimum grade of C- in ADVT 202.

*** Restricted to junior and senior Advertising majors. ADVT 400 prerequisite: minimum grade of D- in ADVT 202, and must have completed at least one elective. ADVT 401 & 402 prerequisite: minimum grade of C- in ADVT 400 and at least two electives. 

 **** Restricted to junior and senior Advertising majors. ADVT 411 prerequisite: minimum grade of C- in ADVT 202, and must have completed at least two electives. ADVT 412 prerequisite: minimum grade of D in ADVT 411.

Concentrations Option

Students may choose one of the following concentrations:

• Advertising, Creative Concentration, Major 
• Advertising, Strategy & Research Concentration, Major