Advertising, Creative Concentration, Major

Program Learning Outcomes

• Critical thinking: Independently critique advertising briefs, creative work and communication strategies
• Problem solving: Apply academic and industry theories and tools to frame, analyze, and creatively solve real-world problems
• Industry knowledge: Describe key industry players and trends and use agency tools, processes and protocols
• Social justice: Evaluate the contextual ethical implications of advertising, and engage in advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities
• Teamwork: Work collaboratively with diverse team members, recognizing and negotiating individual differences and strengths, to solve problems and deliver solutions
• Communication: Articulate a clear message and effectively adapt it for a specific target audience Inspired by the program and University mission

Major Requirements (44 units)