2019-2020 Catalog 
    
    Jun 04, 2020  
2019-2020 Catalog

Advertising Major


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We prepare our students to become advertising professionals through courses in Advertising, Communication Studies and Computer Science and/or Design.

Program Learning Outcomes


  • Critical thinking: Independently critique advertising briefs, creative work and communication strategies
  • Problem solving: Apply academic and industry theories and tools to frame, analyze, and creatively solve real-world problems
  • Industry knowledge: Describe key industry players and trends and use agency tools, processes and protocols
  • Social justice: Evaluate the contextual ethical implications of advertising, and engage in advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities
  • Teamwork: Work collaboratively with diverse team members, recognizing and negotiating individual differences and strengths, to solve problems and deliver solutions
  • Communication: Articulate a clear message and effectively adapt it for a specific target audience Inspired by the program and University mission.

Major Requirements (44 units)


Foundations (20 units)


Complete one of the following tracks:


Capstone Preparation (4 units)


Notes:


* Pre-requisite: minimum grade of C-­in ADVT 201.

** Pre-­requisite: Advertising majors only; minimum grade of C- in ADVT 202; completion of at least one track course required.

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