Advertising, Strategy & Research Concentration, Major

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For program description see Advertising Major .

Program Learning Outcomes

Critical thinking: Independently critique advertising briefs, creative work and communication strategies
Problem solving: Apply academic and industry theories and tools to frame, analyze, and creatively solve real-world problems
Industry knowledge: Describe key industry players and trends and use agency tools, processes and protocols
Social justice: Evaluate the contextual ethical implications of advertising, and engage in advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities
Teamwork: Work collaboratively with diverse team members, recognizing and negotiating individual differences and strengths, to solve problems and deliver solutions
Communication: Articulate a clear message and effectively adapt it for a specific target audience Inspired by the program and University mission

Major Requirements (44 units)

Foundations (16 units)

Complete the following:

Electives (16 units)

Complete One of the following:

Complete One the following:

Complete two of the following:

Capstone Experience (12 units)

Capstone Option I: Internship***

Capstone Option II: Campaign Project****

Notes:

Two courses (8 units) can be shared and counted (so, double count) toward both a student’s Advertising major and any other declared major.

One course (4 units) can be shared and counted (so, double count) toward a student’s Advertising major and any other declared minor.

* Prerequisite: minimum grade of C- in ADVT 201.

** Prerequisite: minimum grade of C- in ADVT 202.

*** Restricted to junior and senior Advertising majors. ADVT 400 prerequisite: minimum grade of D- in ADVT 202, and must have completed at least one elective. ADVT 401 & 402 prerequisite: minimum grade of C- in ADVT 400 and at least two electives.

**** Restricted to junior and senior Advertising majors. ADVT 411 prerequisite: minimum grade of C- in ADVT 202, and must have completed at least two electives. ADVT 412 prerequisite: minimum grade of D in ADVT 411.