2019-2020 Catalog 
    
    Aug 03, 2020  
2019-2020 Catalog [ARCHIVED CATALOG]

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ADVT 102 - Advertising and Persuasion


Unit(s): 4

In order to create advertisements that persuade you must first understand how persuasion works and how messages are processed. This course introduces students to the foundational theories and models of communication, persuasion and cognition related to advertising messages.


Restriction: Field of study restricted to Advertising Major
College of Arts and Sciences



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