2019-2020 Catalog 
    
    Dec 09, 2022  
2019-2020 Catalog [ARCHIVED CATALOG]

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ADVT 320 - Copywriting


Unit(s): 4

Words are powerful tools of persuasion. Carefully crafted copy can do more than just convey information; it can give a brand or organization a tone of voice that influences behavior. This course explores the function, techniques and skills involved in writing advertising campaigns for all media forms, including traditional (TV/Print/Radio), below the line (DM) as well as digital, social and mobile.


Prerequisite: ADVT 341
Restriction: Field of Study restricted to Advertising Major, Advertising Minor
College of Arts and Sciences



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