2019-2020 Catalog 
    
    Aug 03, 2020  
2019-2020 Catalog [ARCHIVED CATALOG]

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ADVT 303 - Media Planning and Buying


Unit(s): 4

Media agencies are fundamental to the success of a creative advertising campaign and are responsible for the strategic recommendation of media activity for campaigns. This course will introduce students to the various roles in a media agency and the internal processes they use, such as developing clear media objectives, creating strategic media plans, optimizing campaign performance, purchasing targeted media space, and reporting media-related campaign results. Students will learn how to place messages in various media in order to create the most effective, engaging communications campaigns.


Prerequisite: ADVT 201 or ADVT 341
College of Arts and Sciences



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