ADVT 201 - Fund. of Creative Strategy

Unit(s): 4

Advertising agencies are made up of different internal teams that work together with external industry partners to create advertising campaigns. This course will introduce key industry players and explore the inside workings of an agency, explaining the various agency roles and the processes and tools used in the building of a campaign strategy, the first stage of building a campaign. Students will explore how to interrogate a client brief, develop insights that will inform creative development, produce a strategic brief, and present a strategic pitch.

College of Arts and Sciences