SM 612 - Sport Marketing

Unit(s): 3

Foundations of consumer behavior and sport marketing planning. Design and implementation of marketing plans. The integration of product, pricing, promotion, distribution, sales, sponsorship, advertising, and brand in the marketing of sport goods and services. Analysis of leagues, teams, events, properties, corporations, and manufacturers. The role of ethics in marketing.

Restriction: Level Restricted to Graduate; Field of study restricted to Sport Management Major
College of Arts and Sciences