2019-2020 Catalog 
    
    Jan 14, 2025  
2019-2020 Catalog [ARCHIVED CATALOG]

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MCA 608 - Engagement/Analytics/Marketing


Unit(s): 3

Focuses on ways that universities and colleges understand their fan bases and create engaging, intelligent and integrated activations with them. Particular attention is paid to the role of new data driven digital and social media applications from an innovation, production, distribution engagement and new revenue perspective.


Restriction: Level Restricted to Graduate
College of Arts and Sciences



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