BUS 480 - Opt Revenue in Hosp Industry

Unit(s): 4

Optimizing revenue is achieved through a convergence of marketing, sales, and revenue management. Revenue management is a systematic and integrated approach designed to maximize revenue potential for a particular product or service in the hospitality industry; it is directly connected to the marketing and sales functions of a hospitality business. Students will learn to effectively use marketplace intelligence, forecasting techniques, various distribution channels, social networking, technology platforms, and an array of marketing strategies, including pricing, in order to optimize revenues, profits, and shareholder returns while meeting the needs of customers.

Prerequisite: BUS 380 and BUS 385
School of Management