BUS 382 - e-Commerce & Technology in Hos

Unit(s): 2

Many third-party mediators and technology firms have established firm positions within the hospitality industry value-chain by facilitating the distribution of hospitality services; these mediators include Online Travel Agents (OTAs), Short-Term Rental firms, transportation apps, food delivery services, and the multitude of review sites. To be successful, hospitality leaders must be able to evaluate the value of the various distribution channels to their specific business, respond to disruptions in the marketplace, and identify potential opportunities to leverage these technologies to their organization’s benefit. Finally, data collected through many of these technology applications must be effectively utilized and evaluated to improve business performance.

Restriction: College restricted to School of Management
School of Management