2020-2021 Catalog [ARCHIVED CATALOG]
Course Descriptions
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Undergraduate Courses
000 to 499 subdivided as follows:
000 to 099 designate courses which normally are not counted towards a student’s baccalaureate.
100 to 299 designate Lower Division courses. This category is further subdivided as follows:
100 to 199 designate undergraduate Lower Division courses recommended for, but not restricted to, students studying the subject at a freshman or sophomore level. Such courses generally do not require any prerequisite course work for fully matriculated students.
200 to 299 designate undergraduate Lower Division courses recommended for, but not restricted to, students studying the subject at sophomore level. Courses in this category require specific or general prerequisites which are usually completed at the freshman level.
300 to 499 designate Upper Division courses. This category of courses is further subdivided as follows:
300 to 399 designate undergraduate Upper Division courses recommended for, but not restricted to, students studying the subject at a junior or senior level. These courses presume specific or general prerequisite course work at the Lower Division level.
400 to 499 designate undergraduate Upper Division courses recommended for, but not restricted to, students studying the subject at the senior level. Courses in this category have prerequisites which students have usually completed at the junior level.
Graduate Courses
500 to 899 subdivided as follows:
500 to 599 designate courses offered at the graduate level which prepare students for a graduate degree program or designate professional teacher-training courses.
600 to 699 designate courses at the master’s and credential level.
700 to 799 designate courses at the doctoral level.
800 to 899 designate courses at the School of Law.
5000 to 6999 designate courses at the MBA level.
7000 to 7999 designate courses at the doctoral Nursing level.
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Media Studies |
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MS 195 - FYS: First-Year Seminar
Unit(s): 4
First Year Seminars are designed and taught by faculty who have a special passion for the topic. All FYSeminars are small classes (16 students) that count toward the university Core. Many FYSeminars include enrichment activities such as excursions into the city or guest speakers. FYSeminars are only open to students in their first or second semester at USF, and students may only take one FYS, in either Fall or Spring. For a detailed description of this course, and other FYSeminars this semester, go to this webpage by cutting and pasting the link: https://myusf.usfca.edu/arts-sciences/first-year-seminars
Restriction: Class restricted to Freshman
College of Arts and Sciences
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MS 201 - Civic Media
Unit(s): 4
This course focuses on the role(s) of civic media in democratic societies. In order to engage in democracy citizens must know how to seek out useful information, assess and evaluate that information, and mobilize it to make informed decisions. Typically this involves engagement with some form of civic media. In this course we engage with the concept of civic media – including both traditional news as well as more recent forms of public information and advocacy such as blogs and social media platform feeds - and we investigate how well contemporary civic media are serving our democratic needs.We will ask: Why do citizens need civic media? Where can people find reliable information and analysis? What makes information reliable? What expectations have citizens traditionally had of civic media like professional journalism? Are these expectations still reasonable today? How is contemporary professional journalism made? What about less traditional forms of journalism such as political bloggers or indy media, what values or practices do they follow? How do we assess the many sources of information available to us? What are some criteria we can use to assess the validity of civic media? Has the multiplication of information sources encouraged more democratic participation? Or has it created “silos” of citizens following their own information paths?
Prerequisite: MS 100 with a minimum grade of C
College of Arts and Sciences
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MS 202 - Media History
Unit(s): 4
Understanding media history is much more than a chronology of technological inventions and the singular individual men whose names are attached to these inventions. This course will explore communications from face-to-face practices of story-telling, through newspapers, film, television, video games and social media; and consider their application in social, cultural, economic and political realms. We will also study the history of mediated communications within a broader understanding of U.S. and international history.
Prerequisite: MS 100 with a minimum grade of C
College of Arts and Sciences
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MS 203 - Cultural Industries
Unit(s): 4
The course examines the expanding role that media and cultural industries and organizations play in contemporary U.S. and global societies. The course reviews the global system of information, culture and media industries and organizations, and in particular, the major trends affecting media professionals and cultural production practices. Major queries include: What tensions exist between media institutions as sites for public expression, information sharing and dialogue, and as commercial enterprises, and sites of political and economic power? When and how do these roles conflict, and how are these conflicts resolved? What role do students have in these issues? How do media institutions function as workplaces and sites for excellence in knowledge production and creativity? What factors influence full-time, freelance workers and citizen ‘producers’? What prospects do students have for developing fulfilling, life-long interests as creative producers? Students can engage with these questions through class lectures, discussions, field trips, guest speakers, course readings, research projects and assignments.
Prerequisite: MS 100 with a minimum grade of C
College of Arts and Sciences
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MS 204 - Media/Stereotyping/Viol
Unit(s): 4
Qualitative and quantitative approaches to media content and audiences, with special emphasis on violence and stereotyping.
College of Arts and Sciences
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MS 221 - Audio Production
Unit(s): 4
This introductory course provides students with a basic understanding of audio production for a range of analog and digital platforms. The course focuses on story- telling with sound. Students will learn about current best practices, and develop skills in critique, interviewing, script-writing, editing, and story-pitching; as well as use audio equipment (including microphones and recording devices), field and studio recording, and digital audio editing and mixing. Audio skills gained in this course are relevant for radio, film, video, journalism, and multimedia productions.
College of Arts and Sciences
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MS 222 - Video Production
Unit(s): 4
An introduction to the techniques, aesthetics and practices of video production. Offered every semester. Limited enrollment.
Prerequisite: MS 100 with a minimum grade of C or MS 102 with a minimum grade of C or MS 101 with a minimum grade of C
College of Arts and Sciences
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MS 223 - Journalism I: Reporting
Unit(s): 4
An introduction to basic news reporting. Skills emphasized include lead writing, story structure, note-taking and interviewing. Students will be assigned a variety of story types, including the coverage of speeches, press conferences and meetings as well as writing profiles and police and accident stories. Students will be introduced to AP style. Offered every semester. Limited enrollment. Pre- or corequisite Core A2.
Prerequisite: RCOM 120 with a minimum grade of C or RHET 120 with a minimum grade of C or RCOM 130 with a minimum grade of C or RHET 130 with a minimum grade of C or RCOM 131 with a minimum grade of C or RHET 131 with a minimum grade of C or RCOM 126 with a minimum grade of C or RCOM 140 with a minimum grade of C or RHET 140 with a minimum grade of C or RHET 204 with a minimum grade of C or RCOM 250 with a minimum grade of C or RHET 195 with a minimum grade of C or RHET 250 with a minimum grade of C or SII 120 with a minimum grade of C or RCOM 301 with a minimum grade of C or RHET 301 with a minimum grade of C or RCOM 310 with a minimum grade of C or RHET 310 with a minimum grade of C
College of Arts and Sciences
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MS 224 - J2: Specialty Reporting
Unit(s): 4
Advanced news reporting. Research, interviewing, analysis, writing and editing advanced journalism stories. Limited enrollment.
Prerequisite: MS 223 with a minimum grade of C
College of Arts and Sciences
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MS 301 - Green Media
Unit(s): 4
Green Media is an upper division Media Studies production class focused on the topical areas of food, sustainability, and environmental issues. In addition to field research, students will use social and multimedia - Twitter, blogs, audio, photo essays, curating tools, video, reading and writing - to make stories about food and sustainability. 4.0 Credit hours.
Prerequisite: MS 221 with a minimum grade of C or MS 222 with a minimum grade of C or MS 223 with a minimum grade of C or MS 224 with a minimum grade of C
College of Arts and Sciences
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MS 302 - Communication for Change
Unit(s): 4
This upper division Media Studies service-learning course combines academic study, community engagement, and community research around the strategic use of communications and media for social justice and social change. Students will study the role of communications and media strategies in social justice movements and they will work for 50 hours or more with local social justice groups to better understand social change communications in practice.
Restriction: Class restricted to Junior and Senior
College of Arts and Sciences
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MS 304 - Digital Journalism
Unit(s): 4
Learn to use social media, WordPress, and a variety of hardware and software to report stories in multimedia formats, including audio and video. Learn to publish and promote journalism online, ethical news practices and how to measure and develop audiences. Counts towards journalism minor.
Prerequisite: MS 223 with a minimum grade of C
College of Arts and Sciences
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MS 306 - The Documentary
Unit(s): 4
History and analysis of documentary film and video.
Prerequisite: MS 100 with a minimum grade of C or MS 102 with a minimum grade of C or MS 201 with a minimum grade of C or MS 202 with a minimum grade of C or MS 203 with a minimum grade of C or MS 222 with a minimum grade of C
College of Arts and Sciences
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MS 307 - Advanced Radio Production
Unit(s): 4
This class will build upon production skills learned in Audio Production 1. Students will learn the values and goals of non-commercial educational (NCE) radio in the United States and internationally, and will be introduced to the financial, programming, staffing and community relations of NCE radio stations. Students will have the opportunity to practice these skills in the operations of KUSF.org, as well as producing independent audio projects of their choosing. In addition, students will learn about other contemporary audio production genres, distribution platforms and opportunities and the basics of their technical operations, such as live radio, podcasting, webhosting, and streaming.
Prerequisite: MS 221 with a minimum grade of C
College of Arts and Sciences
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MS 311 - Communication Law & Policy
Unit(s): 4
Social and legal dilemmas over communication resources, rights and responsibilities. Analysis of law and policy as responses to social conflicts surrounding communication practices. Some topics covered include the First Amendment, media ownership, intellectual property, advertising, obscenity and hate speech. Offered every Spring.
Prerequisite: MS 200 with a minimum grade of C or MS 205 with a minimum grade of C or MS 201 with a minimum grade of C or MS 202 with a minimum grade of C or MS 203 with a minimum grade of C
College of Arts and Sciences
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MS 312 - The Popular Arts
Unit(s): 4
An introduction to the study of popular culture that is interdisciplinary in its approach. Popular culture is understood here to mean those areas of cultural production and consumption made and consumed by mass publics. The overview of issues offered in this class is not intended to be comprehensive; rather its goal is to establish a new framework for thinking about culture and the arts generally, and in relation to popular culture in particular. Particular emphasis is placed on an overview of aesthetic theory in relation to the history and philosophy of art, which is then applied systematically to case studies in contemporary media culture.
Prerequisite: MS 100
College of Arts and Sciences
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MS 313 - Media Theory & Criticism
Unit(s): 4
Social and cultural theory of media and communications applied to analysis of media events and texts. Application of research methods and strategies to analyze media content.
Prerequisite: MS 205 with a minimum grade of C or MS 200 with a minimum grade of C or MS 201 with a minimum grade of C or MS 202 with a minimum grade of C or MS 203 with a minimum grade of C
College of Arts and Sciences
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MS 314 - Media Research
Unit(s): 4
Theory and practice of media and communication research methodologies including content/text analysis, ethnographic methods, interview, and survey methods.
Prerequisite: MS 201 with a minimum grade of C or MS 202 with a minimum grade of C or MS 203 with a minimum grade of C or MS 200 with a minimum grade of C or MS 205 with a minimum grade of C
College of Arts and Sciences
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MS 317 - Latin American Cinema
Unit(s): 4
This course introduces students to films made by Latin American filmmakers about Latin America. It offers the chance to explore how the national cinemas of the Americas portray their societies’ experiences. Topics covered include: relations between cinema and the state, questions of ideology, national identity, class, race and ethnicity, gender, concerns about historical representations and political memory, and the use of film as a tool for social change and human rights education. Cross Listed with: LAS-317.
Restriction: Class restricted to Junior and Senior
College of Arts and Sciences
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MS 318 - Indian Cinema
Unit(s): 4
Examines the institutions, texts, and audiences of the National (‘Bollywood’) and regional cinemas of India in the postcolonial context.
Prerequisite: MS 102 or MS 200
College of Arts and Sciences
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MS 319 - LGBT Cinema
Unit(s): 4
This course explores and analyzes Lesbian, Gay, Bisexual and Transgender cinema from the 1920s to the present. We will consider how LGBT cinematic traditions have been shaped by key historical factors, such as the Motion Picture Code in 1930, the rise of fascism in Europe, the HUAC hearings of the 1950s, the women’s movement, the gay liberation movement, and the AIDS crisis.
Prerequisite: concurrent RHET 120 or concurrent RHET 126 or concurrent RHET 131 or concurrent RHET 195 or concurrent RHET 203 or concurrent RHET 204 or concurrent RHET 250 or concurrent RHET 297 or concurrent RHET 310 or concurrent RHET 304 or concurrent RHET 320 or concurrent SII 120
College of Arts and Sciences
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MS 320 - Digital Media Production
Unit(s): 4
This course explores the web as a creative medium. Assignments in this class are designed to inspire critical and creative thinking about how the web is used in everyday life – both personally and professionally – as a tool for effective communication and interaction. Topics of discussion and training will include: how we use the web in everyday life; ethical considerations ( privacy, using other people’s information, creating a safe web presence); ways that artists utilize the web as professionals; strategies for developing a personal web presence; developing a mission statement and wire frames; basic coding techniques using HTML and CSS; evaluating template tools like WordPress; and managing and presenting content online – including text, photos, audio and video. Students will make digital media using platforms like Facebook, Twitter, Tumblr, Instagram, SoundCloud, YouTube and Flickr.
Prerequisite: MS 200 with a minimum grade of C or MS 205 with a minimum grade of C or MS 221 with a minimum grade of C or MS 222 with a minimum grade of C or MS 223 with a minimum grade of C
College of Arts and Sciences
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MS 322 - MP III: Adv Production
Unit(s): 1 to 4
Topics and prerequisites vary by semester.
Prerequisite: MS 300 with a minimum grade of C or MS 311 with a minimum grade of C
College of Arts and Sciences
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MS 325 - Magazine Writing
Unit(s): 4
Students produce typical feature/magazine stories, such as the process story, the trend story, the travel story and both the short and long profile, with a concentration on the techniques of narrative and characterization used in so-called literary journalism. Limited enrollment.
Prerequisite: MS 223 with a minimum grade of C
College of Arts and Sciences
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MS 327 - MP III: Scriptwriting
Unit(s): 4
This course trains students to write a full-feature script. By viewing films and reading scripts of already produced films, students will become familiar with the narrative and dramatic structures of diverse film scripts. The course involves a considerable amount of film viewing, as well as workshops in writing, collective critiques of classmates’ works and weekly writing assignments.
Prerequisite: (MS 100 with a minimum grade of C or MS 102 with a minimum grade of C) and (MS 222 with a minimum grade of C)
College of Arts and Sciences
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MS 328 - Photojournalism
Unit(s): 4
Introduction to the philosophies, techniques and methods of photojournalism for newspaper, magazine and Internet. From basic photography to hands-on digital imaging. Includes social context and ethics of photojournalism.
Prerequisite: MS 224 with a minimum grade of C
College of Arts and Sciences
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MS 329 - Arts Reporting/Review
Unit(s): 4
This course is divided into two sections, reporting and reviewing. Because solid reporting is the foundation for credible reviewing, we will spend the first half of the semester on reporting. We will focus on five genres: music, movies, theater, food and one to be determined. In addition to covering and reviewing events, we will meet with a series of arts writers and discuss various aspects of arts reporting and criticism for popular audiences. Class provides a chance for students to strengthen their reporting skills and fine tune their writing voices. Limited enrollment.
Prerequisite: MS 223 with a minimum grade of C
College of Arts and Sciences
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MS 330 - MP III: Documentary Prod
Unit(s): 4
This course delves into strategies and techniques involved in making documentary films and videos. Students will produce several short documentaries that demonstrate their understanding of the non-fiction genre.
Prerequisite: (MS 100 with a minimum grade of C or MS 102 with a minimum grade of C) and MS 222 with a minimum grade of C
College of Arts and Sciences
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MS 331 - MP III: Narr/Fict Film Prod
Unit(s): 4
Aiming at the production of narrative shorts as final projects, in this course students will become familiar with the different stages involved in completing a film project: from the writing of the film, through the actual shooting and production components, to the visual and sound editing of the project. Students will work in 16mm and 8mm film formats, but have also the option to shoot their projects in video formats. Offered every Fall. Limited enrollment.
Prerequisite: (MS 100 with a minimum grade of C or MS 102 with a minimum grade of C) and MS 222 with a minimum grade of C
College of Arts and Sciences
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MS 333 - Black Cinema
Unit(s): 4
This course is designed to introduce you to films by or about or for Black people inthe United States and throughout the African diaspora. We will consider the question implicit in “by/for/about”: What makes a Black film Black? We will analyze films through cultural, aesthetic, political and historical lenses with particular attention to the social and industrial conditions, such as segregation, discrimination and the rise and ongoing importance of Black independent filmmaking. Not only will we be studying the work of significant Black filmmakers, such as Spike Lee, Gina Prince Bythewood, Oscar Micheaux, Charles Burnett and Ava DuVernay, but we will also be studying films that are milestones in Black culture and show the intersection of film and other popular arts, including”Richard Pryor: Live in Concert,” and “Purple Rain.”
Prerequisite: concurrent RHET 120 or concurrent RHET 126 or concurrent RHET 131 or concurrent RHET 195 or concurrent RHET 203 or concurrent RHET 204 or concurrent RHET 250 or concurrent RHET 297 or concurrent RHET 310 or concurrent RHET 304 or concurrent RHET 320 or concurrent SII 120
College of Arts and Sciences
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MS 335 - Feminist Thought
Unit(s): 4
An introduction to a variety of feminist theories and approaches with emphasis on the arts, philosophy, politics, and media. Offered every Spring. Cross Listed with: ENGL 335 and PHIL 335.
Restriction: Class restricted to Junior and Senior
College of Arts and Sciences
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MS 336 - Digital Cultures
Unit(s): 4
This seminar examines the various cultures and subcultures attached to digital media, and social media platforms in particular. Students read ethnographic, theoretical, journalistic, and popular texts about numerous platforms, including Twitter, Facebook, Instagram, and Pinterest. This course addresses the role of gender, race, class, sexuality, and disability in shaping digital use, as well as the political potential of social media platforms.
Prerequisite: MS 205 with a minimum grade of C or MS 200 with a minimum grade of C or MS 201 with a minimum grade of C or MS 202 with a minimum grade of C or MS 203 with a minimum grade of C
College of Arts and Sciences
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MS 340 - MP III: Experimental Cinema
Unit(s): 4
Students will learn an abundance of experimental filmmaking strategies by exploring the rich history of low budget, do-it-yourself, avant-garde filmmaking. Each student will create several films that incorporate the learned techniques.
Prerequisite: (MS 100 with a minimum grade of C or MS 102 with a minimum grade of C) and MS 222 with a minimum grade of C
College of Arts and Sciences
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MS 350 - Human Rights & Film
Unit(s): 4
This course introduces students to the study of human rights issues through film screening, readings, and writing assignments, and by collaborating in the organization of the Human Rights Film Festival at USF. The course is designed around a selection of both U.S. and foreign documentary and narrative films addressing civil, political, economic, cultural, social, women’s and LGBT rights.
Restriction: Class restricted to Junior and Senior
College of Arts and Sciences
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MS 380 - Latin@s in the U.S. Media
Unit(s): 4
This course examines the multiple experiences of Latin@ communities in the United States, focusing on media representations within historical, cultural, political, and economic contexts. Students study film, television, the news, advertising, and the music industry. Topics analyzed include stereotypical representations of this group and the development of Latin@ media.
College of Arts and Sciences
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MS 390 - Special Topics in Media Studies
Unit(s): 4
Topics and prerequisites vary by semester.
Prerequisite: MS 222 with a minimum grade of C or MS 223 with a minimum grade of C and MS 200 with a minimum grade of C
College of Arts and Sciences
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MS 395 - Media Workshop
Unit(s): 1 to 4
Faculty-supervised on-campus media production workshop including opportunities with KUSF, The Foghorn, USFtv, and other USF media outlets. Offered every semester.
Prerequisite: MS 100 with a minimum grade of C
College of Arts and Sciences
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MS 396 - Media Internship
Unit(s): 1 to 4
Faculty-supervised off-campus internship. Offered every semester.
Prerequisite: MS 100 with a minimum grade of C
College of Arts and Sciences
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MS 398 - Directed Study
Unit(s): 1 to 4
Faculty supervised research project. Requires written permission of instructor, chair, and dean.
College of Arts and Sciences
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MS 400 - Politics & the Media
Unit(s): 4
An in-depth investigation of the relationship between politics and the news media in the U.S., emphasizing the role of news in democracy and in public policy formation. Cross-listed with Politics department.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C
Restriction: Class restrictions exclude Freshman and Sophomore
College of Arts and Sciences
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MS 403 - Race, Ethnicity, & Media
Unit(s): 4
A survey of the relationship between diverse racial/ethnic groups and the media within the context of the United States. It explores representation and diversity in popular media, racial equity in media industries, and ethnic minorities as audiences and as independent producers.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C or MS 314 with a minimum grade of C
College of Arts and Sciences
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MS 405 - Gender & the Media
Unit(s): 4
Examination of feminist theories and analytical practices for understanding images of gender in media and of cultural formation of gender and sexuality through representation.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C or MS 314 with a minimum grade of C
Restriction: Class restricted to Senior
College of Arts and Sciences
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MS 407 - Alt Media & Social Change
Unit(s): 4
Investigation into the content, practices and politics of alternative and community-based media and social change communications practices in US and internationally. Students will conduct fieldwork in San Francisco.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C
Restriction: Class restricted to Junior and Senior
College of Arts and Sciences
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MS 409 - International/Global Media
Unit(s): 4
Analysis of structures and content of international media and role of culture in globalization.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C or MS 314 with a minimum grade of C
Restriction: Class restricted to Senior
College of Arts and Sciences
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MS 410 - Popular Music & Comm
Unit(s): 4
Aesthetics, economics and history of Anglo-American popular music and relationship of pop music to mass media, including radio, film and television. Students will produce a 30-page paper over the course of the semester that comprehensively investigates the history, economics, aesthetics and conditions of consumption of one album/CD/mixtape of their own choosing.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C
Restriction: Class restricted to Junior and Senior
College of Arts and Sciences
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MS 411 - Popular Culture Studies
Unit(s): 4
Seminars vary by semester.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C
Restriction: Class restricted to Junior and Senior
College of Arts and Sciences
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MS 412 - Media, Memory, History
Unit(s): 4
This seminar explores how communities write their history and memories and the role that the media play in this process. Students look at the social construction of memories, their trans-generational transmission, and their representation in a variety of media that include television, magazines, film, music, monuments and memorials.
Requirement: Senior standing.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C or MS 314 with a minimum grade of C
Restriction: Class restricted to Senior
College of Arts and Sciences
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MS 413 - Imagining Journalism
Unit(s): 4
This course investigates the role of journalism in society, democracy, and culture through a popular cultural lens. Topics may include journalism in film, television, literature, or philosophy, among others. As a senior seminar course, students are required to complete a substantial independent research and writing project.
Prerequisite: MS 311 or MS 313
College of Arts and Sciences
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MS 414 - Undoing Gender
Unit(s): 4
This course investigates the ways in which some popular culture – especially speculative, queer, feminist, and trans cultural work – has critiqued, challenged, or revised conventional understandings of genders and sexualities. We investigate key historical and contemporary texts (novels, films, performing art) in which people have reimagined the meanings of gender.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C
College of Arts and Sciences
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MS 420 - American Journalism Ethics
Unit(s): 4
This course is the capstone in the Journalism minor, and students should review its prerequisites before signing up for it. In it students will explore the historical development of the First Amendment in the United States and then consider the dilemmas that arise in contemporary journalism when reporters attempt to reconcile the idea that freedom of the press should be absolute with the limitations, both legal and ethical, that many would place on news gathering and newswriting. The course will not propose easy answers to these difficult questions. The emphasis will be on promoting ethical awareness and developing a process for tackling such questions. Offered every Fall.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C or MS 314 with a minimum grade of C or MS 223 with a minimum grade of C or concurrent MS 325 with a minimum grade of C or concurrent MS 328 with a minimum grade of C or concurrent MS 329 with a minimum grade of C
Restriction: Class restricted to Junior and Senior
College of Arts and Sciences
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MS 490 - Honors Sem in Media Studies
Unit(s): 4
This is a capstone course for selected senior Media Studies students in which they will research a significant Media Studies problem and produce an Undergraduate Honors Thesis in Media Studies.
Prerequisite: MS 311 with a minimum grade of C or MS 313 with a minimum grade of C or MS 314 with a minimum grade of C
Restriction: Class restricted to Junior
College of Arts and Sciences
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Migration Studies |
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MIMS 601 - Intro to Migration Studies
Unit(s): 3
This course introduces theories, approaches and key concepts in the field of migration studies. The course includes the history of both migration and migration studies; an introduction to migration law and public policy; treatment of immigration themes in the social sciences (sociology, anthropology, psychology, political science, economics), and theories regarding the causes and impacts of migration.
Restriction: Level Restricted to Graduate
College of Arts and Sciences
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MIMS 602 - Research Methods
Unit(s): 3
This course trains students in the use of both quantitative and qualitative research methods in migration studies. Students will learn to design and conduct quantitative research projects, including instrumental design, sampling methods, survey design and implementation, and data management. Students will also learn how to critically analyze social science research data related to immigration. Course materials will help students develop methodologies to be used during the research seminar and the final publishable article.
Restriction: Level Restricted to Graduate
College of Arts and Sciences
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MIMS 603 - Immigration Policy & Politics
Unit(s): 3
This introductory course provides the foundation in policy, historical and sociological scholarship necessary for contemporary understanding of Mexican and Central American migration to the U.S. Readings and lectures consider the colonial roots and political economic legacies of both Anglo American and Spanish American citizenship formations in the U.S., as well as comparative consideration of Asian &Pacific Islanders’ migration to the U.S. Students will analyze the relationship between colonization, slavery, immigration control, industrialization and U.S. political projects in Latin America together with contemporary development politics in Mexico and Central America, and the particularly virulent xenophobic policies and politics of recent decades. Guest speakers and field trip visits with immigrant rights advocates, policy makers and service providers will emphasize the active role immigrants play in public life today as they have also done historically. Immigrants and their children are not just victims of policy but are leaders in articulating new visions for fairness and inclusion in U.S. society, as well as advocates for more just transnational economic and political relations in North and Central America.
Restriction: Level Restricted to Graduate
College of Arts and Sciences
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MIMS 604 - Cultural Manifestations
Unit(s): 3
The goal for this class is for participants to develop a theoretical and practical understanding of the ways in which different visual media has been used and reproduced as tools in the fight for immigration reform by different groups in the US. During the first part of the class, participants will study theories on art and social change, as well as the tactical, strategic, and organizational uses of different visual media (including artistic practices) for the purpose of pushing immigration reform. The second part of the class will focus on case studies that exemplify the ways different groups have used their positioning within society (in regards, to status, gender, sexuality) together with creative uses of media and arts in order to influence policy and public opinion.
Restriction: Level Restricted to Graduate
College of Arts and Sciences
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MIMS 605 - Research Seminar I
Unit(s): 1
This course introduces students to the principle components of a scholarly research article. Students will become acquainted with the peer-review publication process. Students are required to select their research topic and make verbal and written presentations of their research advances/progress.
Restriction: Level Restricted to Graduate
College of Arts and Sciences
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MIMS 606 - Research Seminar II
Unit(s): 1
This course enables students to conduct preliminary research on topics for the research article required by the Master in Migration Studies Program. Students are required to formally present research protocols/proposals for their articles in written and verbal form in a student research colloquium to be held at the end of the second semester.
Restriction: Level Restricted to Graduate
College of Arts and Sciences
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MIMS 607 - Practicum
Unit(s): 3
This course introduces students to policy makers, social service providers, government officials, and migrant communities. Students will visit immigration attorneys, self-help associations, social service agencies, local, state, and federal immigration offices, NGOs, labor unions and faith-based organizations that serve migrant communities.
Restriction: Level Restricted to Graduate
College of Arts and Sciences
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MIMS 608 - Research Seminar III
Unit(s): 1
During the third research seminar, students will write a first draft of a scholarly article in the field of migration studies or a related field. Students will also identify journals for submission of their articles. In consultation with the professor of the research seminar and their faculty advisor, students will assess journals as to fit (topic, methodological approach, audience, etc.) with students’ research. A first draft of articles will be finished by the end of the semester. Students will present a brief version of their first draft at the end of the third semester.
Restriction: Level Restricted to Graduate
College of Arts and Sciences
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MIMS 609 - Research Seminar IV
Unit(s): 1
During the final research seminar, students will complete a scholarly article and select an appropriate journal for submission. The essay will be read and evaluated by the director of the research seminar and faculty advisor. Students will present their essays in a research colloquium, open to the public, at the end of their final semester.
Restriction: Level Restricted to Graduate
College of Arts and Sciences
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MIMS 610 - Migratory Mobility
Unit(s): 3
This course introduces students to theories and practices in international migration related to forced migration, voluntary migration, and internal displacement. Course themes will include human trafficking, globalization, borders and border theory, transnational migration, return migration, refugees, political asylum, environmental refugees, and diaspora communities.
College of Arts and Sciences
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MIMS 690 - Special Topics
Unit(s): 1 to 3
Special topics courses are designed to cover emerging issues and specialized content not offered within the core curriculum.
Restriction: Level Restricted to Graduate
College of Arts and Sciences
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MIMS 698 - Directed Reading
Unit(s): 1 to 4
Majors initiate and complete significant reading under the direct supervision of faculty.
College of Arts and Sciences
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Military Sciences |
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MILS 101 - Introduction to the Army
Unit(s): 4
This course introduces Cadets to the personal challenges and competencies that are critical for effective leadership and communication. They will learn how the personal development of life skills such as cultural understanding, goal setting, time management, stress management, and comprehensive fitness relate to leadership, officership, and the Army profession. As they become further acquainted with MILS 101, Cadets will learn the structure of the ROTC Basic Course program consisting of MILS 101, 102, 201, 202, Fall and Spring Leadership Labs, and Cadet Initial Entry Training (CIET). The focus is on developing basic knowledge and comprehension of Army leadership dimensions, attributes and core leader competencies while gaining an understanding of the ROTC program, its purpose in the Army, and its advantages for the student. This course includes physical fitness training, which develops the cadet’s strength, endurance, flexibility and confidence leading small groups.
School of Management
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MILS 102 - The Army Profession
Unit(s): 4
This course introduces Cadets to the professional challenges and competencies that are needed for effective execution of the Profession of Arms and Army communication. Through this course, Cadets learn how Army ethics and values shape the Army, and the specific ways that these ethics are inculcated into Army culture. Cadets will explore the Seven Army Values and the Warrior Ethos; investigate the Profession of Arms and Army leadership as well as an overview of the Army; and gain practical experience using critical communication skills. This course includes physical fitness training, which develops the cadet’s strength, endurance, flexibility and confidence leading small groups.
School of Management
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MILS 201 - Leadership and Decision Making
Unit(s): 4
.In this course, Cadets will study, practice, and apply the fundamentals of Army Leadership, Officership, Army Values and Ethics, Personal Development, and small unit tactics at the platoon level. Cadets will be required to demonstrate writing skills and present information briefings as preparation for development in becoming a successful future officer. This course includes reading assignments, homework assignments, small group assignments, briefings, case studies, and practical exercises, a mid-term exam, and final exam. Cadets will receive systematic and specific feedback on your leader attributes, values, and core leader competencies from your instructor, other ROTC cadre, and MS IV Cadets who will evaluate you using the Cadet Officer Evaluation System (OES). MILS 201 primarily is drawn from the Adaptability ALA. The outcomes are demonstrated through Critical and Creative Thinking and the ability to apply Troop Leading Procedures (TLP). Comprehension of the officer’s role in Leading Change by applying Innovative Solutions to Problems in concert with the Principles of Mission Command. The Army Profession is also stressed through leadership forum and a leadership self-assessment.This course includes physical fitness training, which develops the cadet’s strength, endurance, flexibility and confidence leading small groups
School of Management
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MILS 202 - Doctrine and Team Development
Unit(s): 4
Cadets study, practice, and apply the fundamentals of Army Leadership, Officership, Army Values and Ethics, Personal Development, and small unit tactics at the small unit level. Cadets will be required to demonstrate writing skills and present information briefings, in preparation for development as a successful future officer. This course includes reading assignments, homework assignments, small group assignments, briefings, case studies, and practical exercises, a mid-term exam, and final exam. Cadets receive systematic and specific feedback on their leader attributes, values, and core leader competencies from their instructor, other ROTC cadre, and MS IV Cadets, who will evaluate them using the DA Form 4856 Developmental Counseling Form. This course includes physical fitness training, which develops the cadet’s strength, endurance, flexibility and confidence leading small groups.
School of Management
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MILS 203 - United States Military History
Unit(s): 1
This course aims to provide an introduction and overview of United States Military history with a balance between historical context and the evolution of the United States military, from the French and Indian War to present conflicts. Students will examine the transition from a small militia-centric army to professionalization of the Armed Forces. Students will think critically about what influenced these changes over time as well as about the impact upon the servicemen and women and upon society throughout various conflicts in American history.
School of Management
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MILS 301 - Army Training and Warfighting
Unit(s): 4
MILS 301 challenges Cadets to study, practice, and apply the fundamentals of Army Leadership, Officership, Army Values and Ethics, Personal Development, and small unit tactics at the platoon level. At the conclusion of this course, Cadets will be capable of planning, coordinating, navigating, motivating and leading a squad and platoon in the execution of a mission during a classroom PE, a Leadership Lab, or during a Leader Training Exercise (LTX). Cadets will be required to write peer evaluations and receive feedback on their abilities as leaders, and on how to improve those leader skills that can further develop them as successful officers. This course includes reading assignments, homework assignments, small group assignments, briefings, case studies, and practical exercises, a mid-term exam, and a final exam. Cadets will receive systematic and specific feedback on leader attributes, values, and core leader competencies from the instructor, other ROTC cadre, and MS IV Cadets who will evaluate them using the Cadet Officer Evaluation System (OES). Successful completion of this course will help prepare the Cadet for the ROTC Cadet Leader Course (CLC), which they will attend in the summer at Fort Knox, KY. This course includes physical fitness training, which develops the cadet’s strength, endurance, flexibility and confidence leading small groups.
School of Management
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MILS 302 - Small Unit Leadership
Unit(s): 4
In this course, Cadets will study, practice, and apply the fundamentals of Army Leadership, Officership, Army Values and Ethics, Personal Development, and small unit tactics at the platoon level. At the conclusion of this course, the successful Cadet will be capable of planning, coordinating, navigating, motivating and leading a squad and platoon in the execution of a mission during a classroom Practical Exercise (PE), a Leadership Lab, or during a Leader Training Exercise (LTX). Cadets will be required to write peer evaluations and receive feedback on their abilities as leaders, and on how to improve those leader skills to further develop themselves as successful officers. Cadets will receive systematic and specific feedback on leadership attributes, values, and core leader competencies from the instructor, other ROTC cadre, and MS IV Cadets, who will provide evaluation using the Cadet Officer Evaluation System (OES). Successful completion of this course will help prepare Cadets for the ROTC Cadet Leader Course (CLC) that they will attend in the summer at Fort Knox, KY. This course includes physical fitness training, which develops the cadet’s strength, endurance, flexibility and confidence leading small groups.
School of Management
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MILS 398 - Directed Study
Unit(s): 1 to 4
By special arrangement.
School of Management
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MILS 401 - The Army Officer
Unit(s): 4
n this course, Cadets will study, practice, develop, and apply critical thinking skills pertaining to Army leadership, officer skills, Army Values and ethics, personal development, and small unit tactics at platoon level. MILS 401 includes reading assignments, homework assignments, small group assignments, briefings, case studies, practical exercises, a mid-term exam, and a final exam. Cadets will be assessed on the execution of a missions during a classroom PE, Leadership Lab, or during a Leader Training Exercise (LTX). They will receive systematic and specific feedback on leader attributes, values, and core leader competencies from cadre, the PMS and other MSIV Cadets who will evaluate them using the Cadet Officer Evaluation Report (COER). Cadets will be required to write peer evaluations and receive feedback on their abilities as leaders and ways to improve those leader skills. At the conclusion of this course, Cadets will be able to plan, coordinate, navigate, motivate and lead a platoon in future operational environments. Successful completion of this course will assist in preparing them for BOLC B course and is a mandatory requirement for commissioning. This course includes physical fitness training, which develops the cadet’s strength, endurance, flexibility and confidence leading small groups.
School of Management
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MILS 402 - Company Grade Leadership
Unit(s): 4
In this course, Cadets will study, practice, develop, and apply critical thinking skills pertaining to Army leadership, officer skills, Army Values and ethics, personal development, and small unit tactics at platoon level. It includes reading assignments, homework assignments, small group assignments, briefings, case studies, practical exercises, mid-term exam, and a Capstone Exercise in place of the final exam. Cadets could be assessed on leadership abilities during classroom PE, Leadership Labs, or Leader Training Exercises (LTX). They will receive systematic and specific feedback on leader attributes, values, and core leader competencies from cadre, PMS and other MS IV Cadets who will assess the Cadet using the Cadet Officer Evaluation Report (COER). Each student will be required to write peer evaluations and receive feedback on their abilities as a leader and how to improve those leader skills. At the conclusion of this course, Cadets will be able to plan, coordinate, navigate, motivate and lead a platoon in future operational environments. Successful completion of this course will assist in preparation for BOLC B course and is a mandatory requirement for commissioning.
School of Management
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MS Entrepreneurship and Innovation |
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MSEI 500 - Philosophy of Entrepreneurship and Innovation
Unit(s): 2
An entrepreneurial venture or innovative endeavor is an extension of its founder and, thus, is embedded with the philosophy of its founder. To make meaning with the venture or innovation an entrepreneur should carefully consider the philosophy on which the endeavor is based. This course will introduce students to various schools of thought or philosophies of entrepreneurship and innovation in order that prospective entrepreneurs and innovators can approach their endeavors with reason that informs their passion. Students will incorporate the literature of the philosophy of entrepreneurship and innovation into their own entrepreneurial mission and vision statement and charter of values to use as a guidepost in whatever endeavor they pursue.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 501 - Creativity, Innovation, and Applied Design
Unit(s): 2
This course will review and analyze specific creativity and innovation-related concepts, models, and tools, and how those can be used within a variety of organizational structures. The foundation of creativity and innovation will include a dynamic mix of both “classic” and “current” tools, techniques, and concepts that will be applied to help create fresh opportunities for targeted products, services, systems, and processes. At a minimum, the range of topics will include six phases of mapped, practical creativity, one “innovator’s grid” for assessing organizational creativity, seven sources for targeting creative opportunity (macro elements), and ten (10) sources for creative business ideas at work (micro elements).
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 502 - Internet & Bus Applications
Unit(s): 2
Discusses entrepreneurial ventures’ use of digital technology to design and offer new products and services, acquire and retain customers, analyze customer data, and provide satisfying user experiences online. Students identify and exploit business opportunities online and learn how to test new business ideas on real customers. Without coding, students explore how modern technology applications are designed and deployed. They explore modern business technology trends including: cloud, open technology, mobile, social, data analytics, software-driven services, and experimental business.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 503 - Product & Service Development
Unit(s): 2
Successful companies build great products and services that people love. This course explores the development process of these products and services. Starting at the very beginning, students will learn how product ideas are evaluated. Then, once established that the product idea is viable, the course will dive into the principles of effective and efficient execution. Finally, students will gain insights into how products are brought to market and scaled. All along, the most prominent theories, best practices, and important special cases will be discussed to provide students with deep understanding of the practical aspects of product development leveraged in the industry. Lecture, case analyses and class discussions will be the main learning method of the course.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 504 - Entrepreneurial Fin & Acct
Unit(s): 2
The course provides the overview of fundamental concepts and tools of accounting and finance from an entrepreneurial user’s point of view. Issues ranging from financial decision-making and implementation to financing entrepreneurial ventures and capital management will be analyzed and practiced through a series of course-based exercises and term assignments.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 505 - Entrepreneurship and Innovation Elective #1
Unit(s): 2
Under the guidance of program faculty and with the program approval, students select an MSEI elective or another graduate course related to the program curriculum and outcomes that supports the student’s professional objective.
Restriction: Field of study restricted to Business Administration, Entrepreneurship & Innovation Major
School of Management
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MSEI 506 - Entrepreneurial Professional Development and Mentoring
Unit(s): 2
Students are matched with their individual mentor(s) in a sector and/or industry of choice and meet regularly to discuss professional development goals, venture ideas, and milestones to prepare for the post-program new venture launch or a career transition. Individual mentorship occurs in each of the terms (modules) throughout the program with specific course deliverables designated individually.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 507 - Entrepreneurial OLE
Unit(s): 2
Theories of organizational leadership and effective communication in the entrepreneurial settings are discussed in this course with special attention paid to a typology of an entrepreneur, different levels of entrepreneurial leadership, and contemporary practices to stimulate overall organizational effectiveness, including entrepreneurial team-building, leadership innovation, and ethical decision-making and goals.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 508 - Organizational Entrepreneurship and Innovation
Unit(s): 2
The course reviews organizational needs for entrepreneurship and innovation by examining a variety of models of organizational assessment, development, and change. Evidence-based theoretical rationales and practical solutions are analyzed and applied to business, nonprofit, and public organizations by using contemporary literature, case studies, and industry insights shared by business consultants, entrepreneurs, and innovation specialists.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 509 - Contemporary Technology Tools and Trends
Unit(s): 2
Reviews the contemporary and emerging trends in technology and innovation in different industries and sectors with special attention to mobile applications, cloud-based technologies, platforms, wearable product developments and the Internet of Things. Included is a survey of contemporary product, services, and software packages, some of which are offered for individualized training purposes. The course is offered on a rotating basis to maintain currency and applicability to a variety of student business ventures.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 510 - Org Practicum ( Prof Intern)
Unit(s): 4
The practicum enables students to gain professional experiences in an entrepreneurial or innovative organization and translate those into applied learning. With close guidance of the practicum faculty, students will identify and work with a business, public, or nonprofit company or an organization to contribute to the company’s value proposition and make a measurable impact. Working individually or in small teams, students will complete a defined business project (s) that has both practical value and academic rigor. Students will provide status reports on a regular basis and receive faculty coaching during the practicum. Students will provide a written report and oral presentation of the completed project at the conclusion of the semester. The practicum is offered during the second term of the program.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 511 - Analytics for Innovation
Unit(s): 2
Analytics for Innovation enables students to develop skills in planning, analyzing, and implementing product innovation, market entry, business model development, and new venture launch and growth decisions. This course provides students with both a big picture understanding of the ways in which data, models, and analysis are utilized in the new venture and product development world and with basic foundational skills in analyzing data, building models to help answer business questions, and implementing those models within the spreadsheet environment. Although this is considered a “technical” course, the emphasis is on making you a more effective entrepreneur, innovator, team contributor, and leader. In particular, this course will help you learn to integrate data, judgment and managerial knowledge to build spreadsheet models to quantify the financial and operational implications of managerial choices, to make sense of large datasets, and to conduct analysis that leads to managerial insights. You will learn techniques for efficiently and effectively building models, for executing and managing business analytic work, and for creating startup and long-term organizational assets. You will become aware of the ethical issues that come along with data and models. Perhaps most importantly, you will learn to effectively communicate results from your analysis to a non-technical investor, and customer audience.
School of Management
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MSEI 512 - Product Engineering
Unit(s): 2
Product Engineering is aimed at giving non-technical business students the ability to understand how engineers think, approach and solve problems, and ultimately, view the world around them. With these skills in hand, students will be able to better collaborate with, manage, and lead engineers throughout their careers.To deliver on these learning objectives, this course is divided into three interrelated modules:Module 1 will develop student’s “mental flexibility”-or the ability to understand their own worldviews, compare and contrast it with others, and switch between various worldviews in real time.Module 2 will introduce students to engineering disciplines such as aerodynamics and electronics. Students will learn a few basic principles and equations in each field, which will then be applied through engineering problems to develop understanding.Module 3 will give students experience working on an actual engineering project, in which they will be grouped into teams and responsible for designing and building their own remote-controlled airplanes. They will draw upon their technical knowledge from Module 2 to determine their own specs, weigh the tradeoffs between different designs, and implement their design in a final-flying-outcome. The course will culminate in a final exam that will be a flight competition amongst all the teams that are taking this course during the semester.
School of Management
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MSEI 513 - Science Innovation & Commercialization
Unit(s): 2
Science Innovation and Commercialization familiarizes students with the fundamental concepts and terminology of the life sciences and introduces them to the process of innovation and commercialization of science-based products and services. Students will demonstrate an understanding of key concepts in the life sciences and also study cases of innovation, new venture launch and growth of life science companies as well as the regulatory pathway, financing, and commercialization of new science-based products. Finally, students will develop a commercialization proposal for a specific new life science product and present their findings to a professional panel.
School of Management
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MSEI 600 - Entrepreneurial Sales
Unit(s): 2
Examines promotional strategy and marketing analytics tools, including marketing survey methodology and design, sales promotion, public relations, direct marketing, personal selling, and a variety of marketing data assessment techniques to maximize product and service performance in the marketplace.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 601 - Entrepreneurial Strat & Planni
Unit(s): 2
Analyzes the strategic planning and implementation concepts, models, and process as applicable to small and mid-sized companies, and corporate units through a variety of business case studies and development of business plan for student teams’ ventures.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 602 - Entrepreneurial Law
Unit(s): 2
Examines the legal framework and select cases pertaining to issues of business for-profit and not-for-profit incorporation (e.g. LLC, LTD, B-Corp, 501 c, etc.), contract law, and aspects of intellectual property, including patents and related procedures with a focus on those aspects that are likely to be encountered by entrepreneurs.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 605 - Ent & Innovation Elec #2
Unit(s): 2
Under the guidance of program faculty and with the program approval, students select an MSEI elective or another graduate course related to the program curriculum and outcomes that supports the student’s professional objective.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 606 - New Venture Launch (Prct)
Unit(s): 4
Under the guidance of faculty, small teams of students will launch a new venture and meet specific milestones in the development of the venture during the 3rd trimester of the program.
Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management
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MSEI 699 - MSEI Directed Study
Unit(s): 1 to 4
By special arrangement.
School of Management
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MS Marketing Intelligence |
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MSMI 601 - Foundations of MI
Unit(s): 2
Business decisions and marketing efforts have historically been based on experience and intuition. While these will always remain important elements of business decision-making, there has been a tidal shift toward data-driven decision making. This class will be a deep and hands-on exploration of marketing intelligence - how information is collected, analyzed, synthesized and applied to business decisions. In many ways, this process is the scientific method applied to business problems: framing issues, generating hypotheses, operationalizing concepts, collecting data, analysis, interpretation, action, ROI-measurement. Throughout the course, the emphasis will be on synthesizing marketing intelligence from multiple sources, and using the resulting insights to inform business decisions. To put this approach into practice, students will select a company or brand at the beginning of the course that they will study in-depth throughout the course. Students will apply each week’s lesson to their brand. The final project for the course will be a 15-minute slide-based presentation that synthesizes available marketing intelligence about the brand, and makes data-driven recommendations for the brand’s business/marketing strategies. Students will mine available secondary research sources, and will have access to sources of digital information about selected brands (such as web traffic, online transactions, app usage, etc.). Students may also have the opportunity to collect primary survey data relevant to their brand.
School of Management
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MSMI 602 - Experimental Design & Analysis
Unit(s): 2
This course introduces students to the concepts and techniques associated with experimental design and analysis. Guided by the scientific method, students will learn about the formulation of hypotheses and determination of experimental conditions.
School of Management
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MSMI 603 - Applied Statistics in MI
Unit(s): 2
Application of fundamental statistical methods to marketing research problems. Students will be introduced to the basic concepts important for sound research. Students will learn the appropriate use statistical tools such as t-test, analysis of variance, regression (ANOVA), and chi-square tests to address market research problems.
School of Management
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MSMI 604 - Survey Design&Data Collection
Unit(s): 2
Marketing Research is designed to train the student in conducting primary research projects in the areas of marketing. It addresses the use of marketing research as an aid to making marketing decisions; specifically, how the information used to make marketing decisions is gathered and analyzed. The students will learn to use qualitative research to inform the creation of a survey research study. Part of the process will include the use of an online survey tool to distribute the survey. The latter part of the course focuses on data analysis and interpretation.
School of Management
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MSMI 605 - Digital Marketing
Unit(s): 2
The influence of technology on the field of marketing is profound. We see evidence of this in the widespread adoption of digital marketing, which has fundamentally changed the way companies and consumers interact with one another. The aim of this course is to deepen students understanding of how digital marketing creates value for consumers and helps firms achieve their marketing objectives. Toward this end, we examine a variety of digital marketing concepts, to include: online buyer behavior, website design, SEO, analytics, social media marketing, content creation, email marketing and online branding. At the same time, this course adopts a practitioner-oriented approach whereby students are tasked with applying their digital marketing knowledge and skills toward a client-based digital marketing consulting project.
School of Management
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MSMI 606 - Qualitative Marketing Research
Unit(s): 2
This course will introduce participants to the characteristics and various approaches to designing and conducting qualitative research projects in marketing and consumer behaviour. Students will gain hands-on experience in various qualitative methods and analysis techniques while carrying out a research project related to their area of interest.We will cover a wide range of qualitative research methods in detail, including focus groups, in-depth one-on-one interviews, interactional research, and ethnography, looking at ways these techniques can be executed F2F, online, and otherwise.
School of Management
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MSMI 607 - Story Telling With Data
Unit(s): 2
A successful presentation of research findings spins not only on the results presented but also on communication style and technique. The purpose and structure of a presentation, including items as diverse as story selection and the choice of visualization tools, all require attention. This course gives students opportunities to experiment with different story telling techniques and modes of persuasion. These include choice of a compelling narrative and story meme, design of infographics, selection of interaction opportunities and construction of dashboards and other tools. It leans heavily on “hands on” practice more than theory, though a range of texts and readings are discussed in class for the purposes of establishing a framework common to all presentation opportunities. Additionally, guest speakers from data analytics, project design, brand strategy, customer relationship management and other specializations are featured in almost every class to bolster a feel for “the state of the art” in the field.
School of Management
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