Advertising Major

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We prepare our students to become advertising professionals through courses in Advertising, Communication Studies and Computer Science and/or Design.

Program Learning Outcomes

Critical thinking: Independently critique advertising briefs, creative work and communication strategies
Problem solving: Apply academic and industry theories and tools to frame, analyze, and creatively solve real-world problems
Industry knowledge: Describe key industry players and trends and use agency tools, processes and protocols
Social justice: Evaluate the contextual ethical implications of advertising, and engage in advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities
Teamwork: Work collaboratively with diverse team members, recognizing and negotiating individual differences and strengths, to solve problems and deliver solutions
Communication: Articulate a clear message and effectively adapt it for a specific target audience Inspired by the program and University mission

Major Requirements (44 units)

Foundations (16 units)

Complete the following:

Electives (16 units)

Students complete 16 units of the following coursework. At least two must be an ADVT course.

Senior Capstone Experience (12 units)

Capstone Option I: Internship***

Capstone Option II: Campaign Project****

Notes:

Two courses (8 units) can be shared and counted (so, double count) toward both a student’s Advertising major and any other declared major.

One course (4 units) can be shared and counted (so, double count) toward a student’s Advertising major and any other declared minor.

* Prerequisite: minimum grade of C- in ADVT 201.

** Prerequisite: minimum grade of C- in ADVT 202.

*** Restricted to junior and senior Advertising majors. ADVT 400 prerequisite: minimum grade of D- in ADVT 202, and must have completed at least one elective. ADVT 401 & 402 prerequisite: minimum grade of C- in ADVT 400 and at least two electives.

**** Restricted to junior and senior Advertising majors. ADVT 411 prerequisite: minimum grade of C- in ADVT 202, and must have completed at least two electives. ADVT 412 prerequisite: minimum grade of D in ADVT 411.

Concentrations Option

Students may choose one of the following concentrations:

Degree Planner

First-Year

Fall	Units
ADVT 101 - Advertising & Consumer Culture	4
ADVT 201 - Fund. of Creative Strategy	4
Core - A2: Rhetoric and Composition	4
Language - Course 1	4
Total Semester Units	16
Spring	Units
ADVT 102 - Advertising and Persuasion	4
ADVT 202 - Fund. of Creative Development	4
Core - A1: Public Speaking	4
Language - Course 2	4
Total Semester Units	16

Sophomore Year

Fall	Units
Advertising Major Elective 1	4
Core - B1: Math or Quantitative Science	4
Language - Course 3	4
Core - C1: Literature	4
Total Semester Units	16
Spring	Units
Advertising Major Elective 2	4
Core - B2: Applied or Laboratory Science	4
Community - Engaged Learning (CEL) (Must be completed at USF)	4
Core - C2: History	4
Total Semester Units	16

Junior Year

Fall	Units
Advertising Major Elective 3	4
Cultural Diversity (CD)	4
Core - D1: Philosophy	4
Core - E: Social Sciences	4
Total Semester Units	16
Spring	Units
Advertising Major Elective 4	4
ADVT 400 - Portfolios & Presentation	4
Core - D2: Theology and Religious Studies	4
General Elective	4
Total Semester Units	16

Senior Year

Fall	Units
ADVT 401 - Advertising Internship	4
Core - D3: Ethics	4
General Elective	4
Total Semester Units	12
Spring	Units
ADVT 402 - Industry Internship	4
Core - F: Visual & Performing Arts	4
General Elective	4
Total Semester Units	12

*This information is subject to change, the degree planner is a sample, and students should consult with the department for any updated information.