2024-2025 Catalog
Sport Management, MS
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 Return to: Undergraduate & Graduate Academic Programs
The 36-unit interdisciplinary graduate curriculum is designed to provide students with management and social science theory, quantitative theory, and analytics practice. It is structured with cohort-based students taking one course at a time and meeting one evening per week so that working adults who have professional goals in the sport marketplace may complete their degree in approximately 23 months, including over 160 hours of internship experiences and an optional Business Research Project. It provides professional preparation for operational, analytical, management, and leadership positions with professional sports teams, intercollegiate athletics programs, recreational sports facilities, amateur athletic organizations, health and fitness organizations, sporting events and tournaments, stadiums and arenas, and the marketing, management, technology, and communications firms that support the sport marketplace.
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Program Learning Outcomes
Students will:
- Recognize, classify, and demonstrate knowledge of the breadth and depth of the sport marketplace, including the development of leadership, communication, data-driven decision-making and problem-solving, and networking skills
- Recognize, discuss, and demonstrate knowledge of globalization, themed entertainment, culture, sociology, and commerce on the sport marketplace with the development of critical thinking and analytical skills
- Demonstrate skills in business writing, research, and qualitative and quantitative analysis
- Demonstrate practical analytical, management, and leadership skills within the industry
- Recognize the role of economics, accounting, finance, marketing, strategic management, law, and quantitative analysis in sport, and demonstrate and apply the analytical tools of those fields to issues in sport
- Demonstrate relevant knowledge by creating a business plan, team financial plan, marketing plan, cultural analysis, team management plan, stock portfolio prospectus, strategy plan, career plan, legal analysis, quantitative analysis, and Business Research Project
- Demonstrate knowledge of specific components of sport management such as public relations, facilities management, fundraising, and brand management
Major Requirements (36 units)
Required Courses (30 units)
Core Courses for MS Sport Management
Elective Courses (6 units)
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Return to: Undergraduate & Graduate Academic Programs
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