Business Administration - Part-Time, Marketing Concentration, MBA

Program Learning Outcomes

Please see the Business Administration - Full-Time, MBA .

Major Requirements (40 units)

Required MBA Courses

The MBA Core Courses are the nucleus of the MBA curriculum and provide innovative problem-solving skills to diagnose and solve a wide variety of managerial problems. In addition to the development of specific functional and analytical skills, the core curriculum has been uniquely designed to integrate five themes throughout each course: global perspectives, ethical perspectives, creative problem solving, leadership dynamics, and communication skills. Through the use of case studies, guest speakers, computer simulations, and faculty-student interaction, these themes merge with course content to provide a real world experience.

Marketing Concentration

Students must take four of the following five courses.

• MBA 6301 - Res Methods in Marketing
• MBA 6303 - Global Marketing & Business Intelligence
• MBA 6304 - Consumer Behavior
• MBA 6399 - Special Topics: Marketing
• MSMI 605 - Digital Marketing

MBA Electives (8 units)

Students must complete eight additional credits of elective work from the MBA electives or any other program in the Graduate School of Management.