2023-2024 Catalog 
    Mar 03, 2024  
2023-2024 Catalog

Marketing Intelligence, MS

Return to {$returnto_text} Return to: Undergraduate & Graduate Academic Programs

Program Director: Anthony Patino

This 30-unit, 11-month, full-time, cohort-based graduate program is designed to first develop foundational skills then to apply those skills in a functional environment.  Each semester will be divided into two seven-week segments.  The first semester is a foundational semester learning the theories of marketing and consumer behavior.  In addition, students will learn marketing research.  The second semester is an application experience whereby students will learn how to apply marketing concepts to skills formation.  The program ends with a practicum.   

Program Goals

  • Develop marketing research practitioners
  • Enhance student academic and applied research in the areas of marketing, research, and analysis

Program Learning Outcomes

  • Identify and analyze the marketing research process
  • Identify and understand on how both quantitative and qualitative methods are used and when to employ each method
  • Develop marketing research design skills to employ with data collection
  • Demonstrate the ability to analyze data using both quantitative and qualitative tools
  • Employ effective teamwork and collaboration skills
  • Demonstrate awareness of ethical practices in marketing research

Elective Course (4 units)

All MSMI candidates will augment their course of study with one approved elective selected from the School of Management’s MBA program.

Return to {$returnto_text} Return to: Undergraduate & Graduate Academic Programs