Sport Management, MA

Program Learning Outcomes

recognize, classify, and demonstrate knowledge of the breadth and depth of the sport marketplace, including the development of leadership, communication, decision-making, problem-solving, and networking skills
recognize, discuss, and demonstrate knowledge of globalization, themed entertainment, culture, sociology, and commerce on the sport marketplace with the development of critical thinking skills
demonstrate skills in business writing, research, and qualitative and quantitative analysis
demonstrate practical management and leadership skills within the industry
recognize the role of economics, accounting, finance, marketing, strategic management, law, and business research methods in sport, and demonstrate and apply the tools of those fields to issues in sport
demonstrate relevant knowledge by creating a business plan, team financial plan, marketing plan, cultural analysis, team management plan, stock portfolio prospectus, strategy plan, career plan, legal analysis, research prospectus, and Master’s Project
demonstrate knowledge of specific components of sport management such as public relations, facilities management, fundraising, and brand management