Business Administration, Marketing Concentration, MBA

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Marketing students obtain a foundation in running a successful customer-driven organization. To learn how to build competitive advantage in the global marketplace, students focus on fundamentals: market segmentation, competitive analysis, pricing strategies, public relations, advertising, and distribution channels. Graduates work at the highest levels of management in a variety of industries in market research, sales, advertising, brand management, general management, and management consulting.

Program Learning Outcomes

Please see the Business Administration, MBA .

Major Requirements (48 units)

Required MBA Courses

The MBA Core Courses are the nucleus of the MBA curriculum and provide innovative problem-solving skills to diagnose and solve a wide variety of managerial problems. In addition to the development of specific functional and analytical skills, the core curriculum has been uniquely designed to integrate five themes throughout each course: global perspectives, ethical perspectives, creative problem solving, leadership dynamics, and communication skills. Through the use of case studies, guest speakers, computer simulations, and faculty-student interaction, these themes merge with course content to provide a real world experience.

MBA Career Accelerator Platform

Complete one of the following options:

Option I: Business Finance

Option II: Human Factors of Business Performance

Option III: Customer Success and Insight

Marketing Concentration

Required

Complete 8 additional units from the following:

MBA 6300:6399

MBA Electives

Complete an additional 4 units in any MBA, OD, PA, NPA, MSEI, or MSFA course.