ADVT 411 - Campaign Project I

Unit(s): 4

Every year the American Advertising Federation (AAF) hosts a national competition for more than 2,000 college students. After receiving a real brief form an actual client, students will work in teams to develop a strategic plan and creative campaign and ‘pitch’ their campaigns. The campaigns will be judged and the winning campaign will be submitted to the district-wide competition. The semi-finalists from each of the districts, selected by the AAF, will be invited to present and compete for the coveted AAF’s National Student Advertising Competition title. Campaign Project I is the first of two courses that prepare students for this competition. In Campaign Project I students will be divided into teams, interrogate the client brief, conduct secondary and primary research, develop a strategic brief, and present their campaign strategy. In the Spring semester, eligible students will continue on to Campaign Project II, where they will develop creative concepts and present their campaigns for judging. Participation in this competition requires each student to be a member of the AAF. Membership dues are required; details about payment will be provided during the course.

Prerequisite: ADVT 202
Restriction: Class restricted to Junior and Senior; Field of study restricted to Advertising Major
College of Arts and Sciences