Advertising is a powerful and pervasive form of communication in contemporary societies. This course examines how advertising shapes desires, informs behavior, impacts public discourse and media landscapes, and helps perpetuate consumer culture. Students explore consumer culture in the U.S., learn to analyze the rhetorical and ideological force of ads, and investigate the ethics of advertising and ecological impacts of consumerism in the 21st century.
Restriction: Field of study restricted to Advertising Major College of Arts and Sciences
