BUS 464 - Marketing Strategy & Planning

Unit(s): 4

This course focuses on the development and implementation of marketing strategies that help firms achieve a sustainable competitive advantage. Topics include product development and repositioning, pricing, channels of distribution, sales force, advertising and marketing research.

Prerequisite: (BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D) and (BUS 361 with a minimum grade of D or BUS 364 with a minimum grade of D or BUS 366 with a minimum grade of D or BUS 460 with a minimum grade of D or BUS 465 with a minimum grade of D or BUS 469 with a minimum grade of D or BUS 363 with a minimum grade of D or BUS 461 with a minimum grade of D or BUS 360 with a minimum grade of D or BUS 362 with a minimum grade of D)
Restriction: Class restricted to Senior
School of Management