BUS 462 - Brand Strategy and Product Management

Unit(s): 4

This course explores branding from a consumer perspective and provides insight into how profitable brand strategies are created for the purposes of attracting and maintaining customers. The relationship between brands and products is also examined to better understand how market offerings are shaped to fill specific consumer needs. Through this course (with an emphasis on current real-world practices), students come to understand the role that brands and products play in today’s marketing environment.

Prerequisite: (BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D) and (BUS 360 or BUS 363)
Restriction: Class restricted to Junior and Senior
School of Management