BUS 366 - Entertainment Marketing

Unit(s): 4

The course examines entertainment consumption and marketing implications. The continuing fragmentation of the audience in the digital age poses significant challenges to entertainment marketers. We will look at the relationship between content and marketing, including a review of several entertainment marketing successes and failures. Our exploration will include online and broadcast entertainment and news, radio, motion pictures, and music.

Prerequisite: BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D
School of Management