MBA 6324 - Marketing Strategy

Unit(s): 2

This course is an in-depth examination of marketing environments and the impact marketing activities have on organizational operations in competitive, global, and multicultural business settings. It discusses both domestic and international frameworks of the fundamental marketing strategy functions of product, pricing, distribution and promotion. Explored and analyzed are modern marketing problems and solutions from conceptual, legal, and ethical perspectives. Marketing information systems and the use of advanced technologies in marketing decision-making are explained.

School of Management