MSMI 607 - Story Telling With Data

Unit(s): 2

A successful presentation of research findings spins not only on the results presented but also on communication style and technique. The purpose and structure of a presentation, including items as diverse as story selection and the choice of visualization tools, all require attention. This course gives students opportunities to experiment with different story telling techniques and modes of persuasion. These include choice of a compelling narrative and story meme, design of infographics, selection of interaction opportunities and construction of dashboards and other tools. It leans heavily on hands on practice more than theory, though a range of texts and readings are discussed in class for the purposes of establishing a framework common to all presentation opportunities. Additionally, guest speakers from data analytics, project design, brand strategy, customer relationship management and other specializations are featured in almost every class to bolster a feel for the state of the art in the field.

Restriction: Field of Study restricted to Marketing Intelligence Major
School of Management