MSEI 511 - Analytics for Innovation

Unit(s): 2

Analytics for Innovation enables students to develop skills in planning, analyzing, and implementing product innovation, market entry, business model development, and new venture launch and growth decisions. This course provides students with both a big picture understanding of the ways in which data, models, and analysis are utilized in the new venture and product development world and with basic foundational skills in analyzing data, building models to help answer business questions, and implementing those models within the spreadsheet environment. Although this is considered a “technical” course, the emphasis is on making you a more effective entrepreneur, innovator, team contributor, and leader. In particular, this course will help you learn to integrate data, judgment and managerial knowledge to build spreadsheet models to quantify the financial and operational implications of managerial choices, to make sense of large datasets, and to conduct analysis that leads to managerial insights. You will learn techniques for efficiently and effectively building models, for executing and managing business analytic work, and for creating startup and long-term organizational assets. You will become aware of the ethical issues that come along with data and models. Perhaps most importantly, you will learn to effectively communicate results from your analysis to a non-technical investor, and customer audience.

School of Management