ADVT 320 - Copywriting

Unit(s): 4

Words are powerful tools of persuasion. Carefully crafted copy can do more than just convey information; it can give a brand or organization a tone of voice that influences behavior. This course explores the function, techniques and skills involved in writing advertising campaigns for all media forms, including traditional (TV/Print/Radio), below the line (DM) as well as digital, social and mobile.

Prerequisite: ADVT 201
Restriction: Field of Study restricted to Advertising Major, Advertising Minor
College of Arts and Sciences