ADVT 301 - Social Media

Unit(s): 4

This course will explore various social networks and identify how social media presents opportunities to reach unique audiences, build communities, and instigate social change. This class will investigate advertising on the major social media platforms as well as newer offerings and niche networks, offering strategies for determining the value of each network, executing advertising campaigns on ever changing platforms, and staying current in social media and digital advertising.

Prerequisite: ADVT 201
Restriction: Field of Study restricted to Advertising Major, Advertising Minor
College of Arts and Sciences