MSEI 502 - Internet & Bus Applications

Unit(s): 2

Discusses entrepreneurial ventures’ use of digital technology to design and offer new products and services, acquire and retain customers, analyze customer data, and provide satisfying user experiences online. Students identify and exploit business opportunities online and learn how to test new business ideas on real customers. Without coding, students explore how modern technology applications are designed and deployed. They explore modern business technology trends including: cloud, open technology, mobile, social, data analytics, software-driven services, and experimental business.

Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management