MBA 6602 - Global Product Development

Unit(s): 2

(Elective for Entrepreneurship and Innovation concentration.)(Elective for International Business concentration.)In today’s competitive world of business and technology, getting the correct product(s) to market in time successfully has become a matter of survival. The purpose of this course is to develop an understanding and working knowledge of the new product development and management process. This course will focus on issues involved in selecting, researching and developing, and positioning/marketing new products. Cases of successful new products developed in the medical, biotech, IT, telecom, materials, and consumer fields will be used to illustrate the management processes and issues discussed in class.

Restriction: Degree restricted to Master of Business Admin; Level Restricted to Graduate
School of Management