MBA 6323 - Marketing Analytics: Technology & Applications

Unit(s): 2

This is a lab-based experience that develops basic tactical skills to formulate and solve real-world problems. The format includes business cases, decision models, and group discussion. In addition, students learn how to solve more advanced analytics problems using analytics technologies such as statistical programming software, advanced spreadsheet functionality, and data visualization programs.

Prerequisite: MBA 6008
Restriction: Degree restricted to Master of Business Admin
School of Management