MBA 6322 - Introduction to Marketing Analytics

Unit(s): 2

This course represents a comprehensive examination of data analytics from a marketing perspective on four levels: strategically, functionally, methodologically, and technologically. It is designed for students who might seek employment in the analytics arena as well as for students who want to broaden their understanding of the field.

Prerequisite: MBA 6008
Restriction: Degree restricted to Master of Business Admin
School of Management