MBA 6301 - Res Methods in Marketing

Unit(s): 2

This course focuses on understanding the relationship between marketing research techniques and improved marketing strategy decision-making. It provides an overview of problem definition, questionnaire development and sampling. Students learn to appreciate the issues of the design and implementation of marketing research and interpretation of research results that yield managerially relevant marketing information.

Prerequisite: MBA 6008
Restriction: Degree restricted to Master of Business Admin; Level Restricted to Graduate
School of Management