BUS 492 - Honors: Marketing Principles

Unit(s): 4

This course introduces marketing concepts and demonstrates their application to a wide range of settings through lectures, discussion, and in depth case analysis. Topics include market and competitive analysis, strategy models, market segmentation and targeting, product positioning, brand and product management, pricing issues, services marketing, digital marketing, advertising and promotion campaigns and channels of distribution.

Prerequisite: Core A2 Rhetoric and Composition with a minimum grade of D- which may not be taken concurrently
Restriction: Course Student Attribute Restricted to Honors (Business)
School of Management