BUS 361 - Integrated Marketing Communications

Unit(s): 4

This course examines the entire promotion mix (that is, advertising, PR, sales promotion, personal selling, direct & online marketing) with an emphasis on integrated marketing communications as a tool of business. Integrated marketing communications involves an intensive investigation of the underlying ideas, principles, and concepts that may be used to inform customers of the availability and attributes of a company’s products and services.

Prerequisite: BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D
School of Management