MSMI 611 - Ethics & Public Policy & MI

Unit(s): 2

Uses and misuses of marketing data raise issues at the individual, managerial and public policy levels. Addressing them involves a close examination of marketing intelligence: how it’s gathered, how it’s used, how it’s shared and sold, how it’s stored, how it’s protected, how long it’s retained, and how users should be held accountable for its misuse.This course explores ethical and policy issues that arise when personal information is captured, analyzed, shared, traded and stored for marketing purposes. Data from sources such as mobile devices, smart phone apps, radio frequency identification, smart household devices, biometric identification, pharmaceutical purchases, and medical records are increasingly gathered and used, often without the knowledge or consent of the individuals whose information is involved, for marketing purposes.

School of Management