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May 13, 2024
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MSMI 608 - Marketing Analytics I Unit(s): 2
This course covers the essential decision models and strategic metrics that form the cornerstone of marketing analytics. The course emphasizes case studies and hands-on learning so students can immediately apply the tools and techniques in their organizations. A variety of relevant topics are discussed, such as market sizing, cluster analysis, forecasting and positioning, and customer lifetime value.
School of Management
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