MSMI 604 - Survey Design&Data Collection

Unit(s): 2

Marketing Research is designed to train the student in conducting primary research projects in the areas of marketing. It addresses the use of marketing research as an aid to making marketing decisions; specifically, how the information used to make marketing decisions is gathered and analyzed. The students will learn to use qualitative research to inform the creation of a survey research study. Part of the process will include the use of an online survey tool to distribute the survey. The latter part of the course focuses on data analysis and interpretation.

School of Management