2020-2021 Catalog 
    Jun 15, 2024  
2020-2021 Catalog [ARCHIVED CATALOG]

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ART 377 - Critical Brand/Package Design

Unit(s): 4

This course introduces students to the study of critical package and brand identity design-how abstract and concrete ideas are attached to objects, organizations, and movements. Through the lense of history, contemporary research, and informed forecasting, students explore brand and packaging design solutions. Course work focuses on ways to design consistent yet flexible written and visual messaging systems to be carried out in 2-D, 3-D, print, and digital contexts. Lectures, readings, and case studies supplement project work, introducing students to the larger impact that branding and packaging has on society, politics, economics, psychology, and technology-both positive and negative.

Prerequisite: ART 205 and ART 155 and (ART 175 or ART 272)
Restriction: Field of Study restricted to Design Major, Design Minor
College of Arts and Sciences

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