MSEI 501 - Creativity, Innovation, and Applied Design

Unit(s): 2

This course will review and analyze specific creativity and innovation-related concepts, models, and tools, and how those can be used within a variety of organizational structures. The foundation of creativity and innovation will include a dynamic mix of both “classic” and “current” tools, techniques, and concepts that will be applied to help create fresh opportunities for targeted products, services, systems, and processes. At a minimum, the range of topics will include six phases of mapped, practical creativity, one “innovator’s grid” for assessing organizational creativity, seven sources for targeting creative opportunity (macro elements), and ten (10) sources for creative business ideas at work (micro elements).

Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management