BUS 492 - Honors: Marketing Principles

Unit(s): 4

This course introduces marketing concepts and demonstrates their application to a wide range of settings through lectures, discussion, and in depth case analysis. Topics include market and competitive analysis, strategy models, market segmentation and targeting, product positioning, brand and product management, pricing issues, services marketing, digital marketing, advertising and promotion campaigns and channels of distribution.

Prerequisite: RHET 120 or RHET 126 or RHET 131 or RHET 195 or RHET 203 or RHET 205 or RHET 206 or RHET 208 or RHET 212 or RHET 214 or RHET 216 or RHET 250 or RHET 295 or RHET 304 or RHET 310 or RHET 320 or RHET 321 or RHET 323 or SII 120
Restriction: Course Student Attribute Restricted to Honors (Business)
School of Management