BUS 480 - Opt Revenue in Hospitality Industry

Unit(s): 4

Foundational principles of revenue management across various hospitality industries will be covered. Students will learn to use marketplace intelligence in concert with various distribution channels and social networking techniques to attract and retain customers. Simulated gamification will be deployed to implement pricing and marketing strategies to align with multiple customer segments and changing business demand.

Prerequisite: BUS 380 and BUS 385
School of Management