2020-2021 Catalog 
    
    Oct 31, 2024  
2020-2021 Catalog [ARCHIVED CATALOG]

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BUS 480 - Opt Revenue in Hospitality Industry


Unit(s): 4

Foundational principles of revenue management across various hospitality industries will be covered. Students will learn to use marketplace intelligence in concert with various distribution channels and social networking techniques to attract and retain customers. Simulated gamification will be deployed to implement pricing and marketing strategies to align with multiple customer segments and changing business demand.


Prerequisite: BUS 380 and BUS 385
School of Management



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