MSAN 695 - Web Analytics

Unit(s): 1

The purpose of this course is to understand how visitors use web sites and their features. Topics include A/B testing, dimensions, metrics, reports (e.g., audience, acquisition, behavior, etc.), and campaigns. Students obtain the Google Analytics Individual Qualification (IQ) certificate.

Restriction: Level Restricted to Graduate; Field of study restricted to Analytics Major
College of Arts and Sciences