BUS 461 - International Marketing

Unit(s): 4

This is a capstone course for marketing majors. By comparing and contrasting national economies in terms of economic, socio-cultural, political, and legal characteristics, this course reveals how such environmental factors influence consumers’ preferences and their buying behavior. It describes strategies for market selection and entry and development of marketing programs that strike a balance between localization and globalization among product, promotion, pricing, and distribution, in order to meet the needs and expectations of international customers.

Prerequisite: (BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D) and (BUS 350 with a minimum grade of D or BUS 360 with a minimum grade of D or BUS 363 with a minimum grade of D)
Restriction: Class restricted to Senior
School of Management