ADVT 388 - Controversies in Advertising

Unit(s): 4

Advertising is a powerful, pervasive, and often controversial form of communication in cultures around the world. This course surveys the history of controversies in advertising industry, examining issues like stereotyping, subliminal appeals, targeting children, and controversial products. Students learn about industry laws and regulations, weigh ethical matters related to advertising, and practice critical analysis of controversial advertising campaigns.

Prerequisite: ADVT 341
Restriction: Field of Study restricted to Advertising Major, Advertising Minor
College of Arts and Sciences