2018-2019 Catalog 
    
    Mar 28, 2024  
2018-2019 Catalog [ARCHIVED CATALOG]

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ADVT 411 - Campaign Project I


Unit(s): 4

Every year the American Advertising Federation (AAF) hosts a national competition for more than 2,000 college students. After receiving a real brief form an actual client, students will work in teams to develop a strategic plan and creative campaign and ‘pitch’ their campaigns. The campaigns will be judged and the winning campaign will be submitted to the district-wide competition. The semi-finalists from each of the districts, selected by the AAF, will be invited to present and compete for the coveted AAF’s National Student Advertising Competition title. Campaign Project I is the first of two courses that prepare students for this competition. In Campaign Project I students will be divided into teams, interrogate the client brief, conduct secondary and primary research, develop a strategic brief, and present their campaign strategy. In the Spring semester, eligible students will continue on to Campaign Project II, where they will develop creative concepts and present their campaigns for judging. Participation in this competition requires each student to be a member of the AAF. Dues are $55 per student and more details about payment will be given during the course.


Prerequisite: ADVT 201
College of Arts and Sciences



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