ADVT 303 - Media Planning and Buying

Unit(s): 4

Media agencies are fundamental to the success of a creative advertising campaign and are responsible for the strategic recommendation of media activity for campaigns. This course will introduce students to the various roles in a media agency and the internal processes they use, such as developing clear media objectives, creating strategic media plans, optimizing campaign performance, purchasing targeted media space, and reporting media-related campaign results. Students will learn how to place messages in various media in order to create the most effective, engaging communications campaigns.

Prerequisite: ADVT 201 or ADVT 341
College of Arts and Sciences